Robert Cialdini citations

“The way to love anything is to realize that it might be lost.”

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Robert B. Cialdini

Source: Influence: The Psychology of Persuasion

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

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Robert B. Cialdini

Source: Influence: The Psychology of Persuasion

“Embarrassment is a villain to be crushed.”

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Robert B. Cialdini livre Influence: Science and Practice

Source: Influence: Science and Practice

“People seem to be more motivated by the thought of loosing something than by the thought of gaining something of equal value.”

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Robert B. Cialdini