Verghese Kurien: Milk

Verghese Kurien was Indian founder of dairy-cooperative Amul. Explore interesting quotes on milk.
Verghese Kurien: 48 quotes0 likes

“I am supposed to exploit the consumer; and I will (exploit them), but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently.”

Verghese Kurien

Quote, Amul builder Verghese Kurien's best quotes and pictures from Economic Times archives

“Operation Flood has three major achievements to its credit: making dairying India’s largest self-sustainable rural employment program; bringing India self-sufficiency in milk production; trebling the nation’s milk production within a span of two and half decades to make India the world’s largest milk producer.”

Verghese Kurien

in p. 83
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“Over the last 20 years India’s milk production has tripled; it has increased from 20 million tonnes per annum to 60 million tonnes per annum…. Dairying has become the largest rural employment scheme in this country. And the government has had very little to do with it, even though we are a government institution.”

Verghese Kurien

Quote, The man who revolutionised white

“Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationing to plentiful availability; from loose unhygienic milk to milk that is pure and sure, from subjugation to as symbol of farmer’s economic independence, to being the consumer’s greatest insurance policy for good health.”

Verghese Kurien

In p. 85
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“So, Mr Kreeber, what do you think of the natives now?" Kurien told a Nestle official who had come to do business with farmers of Anand. The company had earlier refused technology help to India as it could not let "natives handle a sensitive commodity like milk".”

Verghese Kurien

Quote, Amul builder Verghese Kurien's best quotes and pictures from Economic Times archives

“Milk is a highly perishable commodity, which is in short supply in summer and in excess supply in winter. The market can not contract and expand according to supply, therefore, you need balancing facilities. And once you have these balancing facilities, which you enable to carry forward the winter production and capture the market, procurement falls into your laps. This was the objective and methodology of Operation Flood.”

Verghese Kurien

In p. 85
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“Milk is the only commodity which has to be collected twice a day, every day of the year. Thus, cooperatives are the only logical system for the dairy industry. About 85% of the industry in the US, Denmark and Australia is run by cooperatives. No other system will work for milk.”

Verghese Kurien

Quote, Amul builder Verghese Kurien's best quotes and pictures from Economic Times archives