Naomi Klein: Brand

Naomi Klein is Canadian author and activist. Explore interesting quotes on brand.

Naomi Klein: 88 quotes2 likes

“Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.”

No Logo: Taking Aim at the Brand Bullies 1999

“You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.”

“Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas.”

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Five: "The Patriarchy Gets Funky"

“Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.”

No Logo: Taking Aim at the Brand Bullies 1999

“In many ways, schools and universities remain our culture's most tangible embodiment of public space and collective responsibility. University campuses in particular —with their residences, libraries, green spaces and common standards for open and respectful discourse - play a crucial, if now largely symbolic, role: they are the one place left where young people can see a genuine public life being lived. And however imperfectly we may have protected these institutions in the past, at this point in our history the argument against transforming education into a brand-extension exercise is much the same as the one for national parks and nature reserves: these quasi-sacred spaces remind us that unbranded space is still possible.”

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Four: "The Branding of Learning"

“The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.”

Introduction, "A Web of Brands"
No Logo: Taking Aim at the Brand Bullies 1999

“While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.”

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Four: "The Branding of Learning"

“With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.”

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Three, "Alt. Everything"