Michael E. Porter: Cost

Michael E. Porter is American engineer and economist. Explore interesting quotes on cost.

Michael E. Porter: 26 quotes2 likes

“The firm achieving focus may also potentially earn above-average returns for its industry. Its focus means that the firm either has a low cost position with its strategic target, high differentiation, or both.”

Michael E. Porter

Source: Competitive strategy, 1980, p. 39

“Early entry is appropriate when the following general circumstances hold:
- Image and reputation of the firm are important to the buyer, and the firm can develop an enhanced reputation by being a pioneer.
- Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations.
- Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first.
- Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on.”

Michael E. Porter

2008 edition, p. 248
Competitive strategy, 1980

“Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.”

Michael E. Porter

Source: Competitive strategy, 1980, p. 35