“The essence of formulating strategy is relating a company to its environment.”
Source: Competitive strategy, 1980, p. 3
“The essence of formulating strategy is relating a company to its environment.”
Source: Competitive strategy, 1980, p. 3
Competitive Advantage, 1985
Michael Porter, "The CEO as strategist," in: Henry Mintzberg, Bruce W. Ahlstrand, and Joseph Lampel (eds.). Strategy bites back: It is a lot more, and less, than you ever imagined. Pearson Education, 2005. p. 45