Ive explaining the design philosophy behind iOS 7 in its product video, shown at WWDC 2013.
Jonathan Ive: Quotes about thinking
Jonathan Ive is English designer and VP of Design at Apple. Explore interesting quotes on thinking.“I think a beautiful product that doesn't work very well is ugly.”
Vanity Fair: "Jonathan Ives Shares Three Lessons He Learned From Steve Jobs" https://www.vanityfair.com/news/tech/2014/10/jony-ive-lessons-from-steve-jobs (9 October 2014)
It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
In an interview in Icon Magazine (July 2003)
Vogue: "Quiet By Design: Naomi Campbell Interviews Jony Ive" (2 April 2018)
Ive (2012) cited in: " Without Steve Jobs, Has Apple Lost its Mojo? http://www.youtube.com/watch?v=qFY_vJV4I6A", TODAY Online, Jun. 12, 2012: About the new MacBook Pro in its introduction video
Ive (2007) cited in: Lev Grossman " The Apple of Your Ear http://www.time.com/time/magazine/article/0,9171,1576854-5,00.html", Time Magazine, Friday, Jan. 12, 2007: About the iPhone upon its introduction
Dezeen: "Fewer designers seem to be interested in how something is actually made" says Jonathan Ive https://www.dezeen.com/2016/05/03/fewer-designers-interested-in-how-something-is-made-jonathan-ive-apple-manus-x-machina/ (3 May 2016)