Jonathan Ive: Quotes about the trip

Jonathan Ive is English designer and VP of Design at Apple. Explore interesting quotes on way.

Jonathan Ive: 34 quotes1 like

“I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?"”

It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
In an interview in Icon Magazine (July 2003)

“The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.”

In an interview at the Design Museum (2003)[citation needed]

“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”

Ive explaining his view on Apple's use of design in the product video shown at WWDC 2013 for iOS 7.

“Very often design is the most immediate way of defining what products become in people's minds.”

In an interview for the BBC (January 2002)