John C. Dvorak: Apple

“[A]s for my prediction that [the iPhone] would be a bad idea for Apple to pursue, anything can still happen. Time is a cruel mistress.”

John C. Dvorak

"Wrong? Dvorak blames his 'getting screwed over' by Apple" in NetworkWorld (27 June 2012) http://www.networkworld.com/community/blog/wrong-dvorak-blames-getting-screwed-over-apple
2010s

Idea , Time

“If [Apple's upcoming watch] can't replace the iPhone completely it's a goner.”

John C. Dvorak

The Apple iTime Is Destined to Fail http://pcmag.com/article2/0,2817,2461557,00.asp in PC Magazine (30 July 2014)
2010s

“Apple mentions the Mac less and less at its big events. The company knows that the machine is a drain on resources that detracts from its new core business … Mac will be phased out and the whole line will be replaced by iPads.”

John C. Dvorak

Apple Is Ready to Ditch the Mac http://pcmag.com/commentary/357782/apple-is-ready-to-ditch-the-mac in PC Magazine (7 December 2017)
2010s

Business

“I consider this situation to be dire for Apple. When the iPhone 5 arrives shortly, it will be crunch time for the company. … It may be the last important iPhone.”

John C. Dvorak

Why Apple Actually Lost to Samsung http://pcmag.com/article2/0,2817,2409010,00.asp in PC Magazine (28 August 2012)
2010s

Time

“If [Apple] is smart it will call the iPhone a "reference design" and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures. It should do that immediately before it's too late.”

John C. Dvorak

"Apple should pull the plug on the iPhone" in MarketWatch (28 March 2007) http://www.marketwatch.com/story/apple-should-pull-the-plug-on-the-iphone
2000s

Failure

“Nobody can deny that Apple is fashionable, and most iPhone users buy the newest so they can be fashionable. To do this right, Apple needs a new phone every quarter.”

John C. Dvorak

Giddyup, Apple! http://pcmag.com/article2/0,2817,2406546,00.asp in PC Magazine (29 June 2012)
2010s

Fashion

“The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a “mouse”. There is no evidence that people want to use these things.”

John C. Dvorak

In a review of the Macintosh in The San Francisco Examiner (19 February 1984)
1980s & 1990s

People , Nature , Thinking , Personality

“The Apple iPad is not going to be the company's next runaway best seller. Not if the industry can help it. … with the iPad, Apple may have irked its somewhat new partner Intel Corp. Intel gets spanked by nobody.”

John C. Dvorak

"The iPad faces industry backlash" in The Wall Street Journal MarketWatch (12 February 2010) http://marketwatch.com/story/apples-ipad-faces-industry-backlash-2010-02-12
2010s

Help

“If Apple has a flaw, it's the inability of the company to crush competition using the kind of aggressive tactics that companies like Microsoft and Intel have always applied.”

John C. Dvorak

"Apple's Swan Song" in PC Magazine (14 January 2013) http://pcmag.com/article2/0,2817,2414266,00.asp
2010s

“The tablet market has only succeeded as a niche market over the years and it was hoped Apple would dream up some new paradigm to change all that. From what I've seen and heard, this won't be it.”

John C. Dvorak

"Hello, giant iPod Touch" in MarketWatch (29 January 2010) http://www.marketwatch.com/story/apples-ipad-is-far-from-revolutionary-2010-01-29
2010s

Dreams , Hope , Change

“Within the decade, Microsoft should have a minimum of 300 stores. They should do as well as the Apple Stores … [Microsoft] is going to experiment with holiday pop-up shops this year in various cities. I predict they will be hugely successful.”

John C. Dvorak

"Microsoft Retail Stores Will Rival Apple Stores" in PC Magazine (3 October 2012) http://www.pcmag.com/article2/0,2817,2410537,00.asp
2010s

Success , Holiday

“The computer division of Apple will eventually become a genuine albatross around the company's neck. So it's better off as a standalone company focused on computers.”

John C. Dvorak

Apple Should Spin Off the Macintosh - Making a separate company for MacOS PCs is smart for all involved http://pcmag.com/commentary/345453/apple-should-spin-off-the-macintosh in PC Magazine (22 June 2016)
2010s