John Bogle: Marketing

Explore interesting quotes on marketing.

John Bogle: 8 quotes 0 likes

“Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors’ to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"… all of us.”

John Bogle

Speech to Financial Analysts of Philadelphia, February 15, 2001 ( http://www.vanguard.com/bogle_site/sp20010215.html)

Suicide

“The courage to press on regardless—regardless of whether we face calm seas or rough seas, and especially when the market storms howl around us—is the quintessential attribute of the successful investor.”

John Bogle

Speech at the Trinity University Policymaker Breakfast Series, April 16, 2001 ( http://www.vanguard.com/bogle_site/sp20010416.html)

Courage , Success , Sea

“Beating the market is a zero-sum game for investors. Money managers, as a group, must provide the market return… But that return comes only before their exorbitant fees, operating expenses, and portfolio turnover costs are deducted. The zero-sum game before costs becomes a loser’s game after costs.”

John Bogle

Gilbert Lecture, Princeton University, Feb 21, 2013

Money , Game