Edward de Bono: Quotes about ideas and thoughts

Edward de Bono is Maltese physician. Explore interesting quotes on idea.

Edward de Bono: 66 quotes 0 likes

“Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured.”

Edward de Bono

Iraq? They just need to think it through (2007)
Context: Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

Idea , Thinking

“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.”

Edward de Bono

Idea

“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

Edward de Bono

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)

Business , Idea , School

“Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.”

Edward de Bono

Teaching Thinking (1991)

Study , Thinking , Idea , Error