Edward de Bono: Creative

Edward de Bono is Maltese physician. Explore interesting quotes on creative.
Edward de Bono: 66   quotes 0   likes

“Lateral thinking… is the process of using information to bring about creativity and insight restructuring.”

Source: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Context: Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

“Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured.”

Iraq? They just need to think it through (2007)
Context: Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

“Lateral thinking is closely related to insight, creativity and humour.”

Source: Lateral Thinking : Creativity Step by Step (1970), p. 6; First paragraph of the introduction.
Context: Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way.

“At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking.”

Source: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Context: At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking. This is beginning to happen in some schools but even so creativity is usually treated as something desirable which is to be brought about by vague exhortation. There is no deliberate and practical procedure for bringing it about.