David Ogilvy: Use

David Ogilvy was Advertising executive. Explore interesting quotes on use.
David Ogilvy: 24   quotes 4   likes

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

David Ogilvy
People

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

David Ogilvy

Ogilvy on Advertising, p. 47

People

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs.”

David Ogilvy

But if each of us hires people who are bigger than we are, we shall become a company of giants.
Ogilvy on Advertising, p. 47

People