Quotes from book
The Wonderful Wizard of Oz

The Wonderful Wizard of Oz
L. Frank Baum

The Wonderful Wizard of Oz is an American children's novel written by author L. Frank Baum and illustrated by W.W. Denslow, originally published by the George M. Hill Company in Chicago on May 17, 1900. It has since seen several reprints, most often under the title The Wizard of Oz, which is the title of the popular 1902 Broadway musical adaptation as well as the iconic 1939 live-action film.

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“I think you are wrong to want a heart. It makes most people unhappy. If you only knew it, you are in luck not to have a heart.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz

L. Frank Baum photo

“A baby has brains, but it doesn't know much. Experience is the only thing that brings knowledge, and the longer you are on earth the more experience you are sure to get.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz

L. Frank Baum photo

“And remember, my sentimental friend, that a heart is not judged by how much you love, but by how much you are loved by others.”

L. Frank Baum book The Wonderful Wizard of Oz

this is a line spoken by Frank Morgan's depiction of the Wizard of Oz in the 1939 film, which debuted 20 years after Baum's death. It did not actually appear in the "Wonderful Wizard of Oz". The ending of "Steam Engines of Oz" wrongly attributes this phrase to Baum when it would've originated from the 1939 adaptation script writers Langley/Ryerson/Woolf.
Misattributed
Variant: A heart is not judged by how much you love; but by how much you are loved by others
Source: The Wonderful Wizard of Oz

L. Frank Baum photo

“I am Oz, the Great and Terrible,"
spoke the Beast, in a voice that was one great roar.
Who are you, and why do you seek me?”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz

L. Frank Baum photo

“Oh, no, my dear; I'm really a very good man, but I'm a very bad Wizard, I must admit.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“How can you talk if you haven't got a brain?
I don't know, but some people without brains do an awful lot of talking.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz

L. Frank Baum photo

“There were only four witches in all the Land of Oz, and two of them, those who live in the North and the South, are good witches.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)
Context: There were only four witches in all the Land of Oz, and two of them, those who live in the North and the South, are good witches. I know this is true, for I am one of them myself, and cannot be mistaken. Those who dwelt in the East and the West were, indeed, wicked witches; but now that you have killed one of them, there is but one Wicked Witch in all the Land of Oz — the one who lives in the West.

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“I have heard that Glinda is a beautiful woman, who knows how to keep young in spite of the many years she has lived.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“The Silver Shoes," said the Good Witch, "have wonderful powers. And one of the most curious things about them is that they can carry you to any place in the world in three steps, and each step will be made in the wink of an eye. All you have to do is to knock the heels together three times and command the shoes to carry you wherever you wish to go.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“Modern education includes morality; therefore the modern child seeks only entertainment in its wonder-tales and gladly dispenses with all disagreeable incident.”

L. Frank Baum book The Wonderful Wizard of Oz

Introduction, Chicago, April 1900
The Wonderful Wizard of Oz (1900)

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“It must be inconvenient to be made of flesh," said the Scarecrow thoughtfully, "for you must sleep, and eat and drink. However, you have brains, and it is worth a lot of bother to be able to think properly.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“Dorothy lived in the midst of the great Kansas prairies, with Uncle Henry, who was a farmer, and Aunt Em, who was the farmer's wife.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz (1900), Ch. 1, "The Cyclone"

L. Frank Baum photo

“Folklore, legends, myths and fairy tales have followed childhood through the ages, for every healthy youngster has a wholesome and instinctive love for stories fantastic, marvelous and manifestly unreal.”

L. Frank Baum book The Wonderful Wizard of Oz

Introduction
The Wonderful Wizard of Oz (1900)

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“When I was a boy I was tremendously interested in scarecrows. They always seemed to my childish imagination as just about to wave their arms, straighten up and stalk across the field on their long legs. I lived on a farm, you know. It was natural then that my first character in this animated life series was the scarecrow, on whom I have taken revenge for all the mystic feeling he once inspired.
Then came the Tin Woodman, named because of the oddity of a Woodman made of tin, and then Pumpkinhead, and now, of course, the Wogglebug.”

L. Frank Baum book The Wonderful Wizard of Oz

Source: The Wonderful Wizard of Oz (1900), About The Wonderful Wizard of Oz, L. Frank Baum "Philadelphia North American", (3 October 1904), as quoted by "Map of Kansas Literature" http://www.washburn.edu/reference/cks/mapping/baum/ Washburn.edu.

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“All the other animals in the forest naturally expect me to be brave, for the Lion is everywhere thought to be the King of Beasts. I learned that if I roared very loudly every living thing was frightened and got out of my way. Whenever I've met a man I've been awfully scared; but I just roared at him, and he has always run away as fast as he could go. If the elephants and the tigers and the bears had ever tried to fight me, I should have run myself — I'm such a coward; but just as soon as they hear me roar they all try to get away from me, and of course I let them go.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“Dorothy looked, and gave a little cry of fright. There, indeed, just under the corner of the great beam the house rested on, two feet were sticking out, shod in silver shoes with pointed toes.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“You are welcome, most noble Sorceress, to the land of the Munchkins. We are so grateful to you for having killed the Wicked Witch of the East, and for setting our people free from bondage.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“"You will be very welcome," answered Dorothy, "for you will help to keep away the other wild beasts. It seems to me they must be more cowardly than you are if they allow you to scare them so easily."
"They really are," said the Lion, "but that doesn't make me any braver, and as long as I know myself to be a coward I shall be unhappy."”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)

L. Frank Baum photo

“The Scarecrow was now the ruler of the Emerald City, and although he was not a Wizard the people were proud of him. "For," they said, "there is not another city in all the world that is ruled by a stuffed man." And, so far as they knew, they were quite right.”

L. Frank Baum book The Wonderful Wizard of Oz

The Wonderful Wizard of Oz (1900)