Quotes from work
Heuristics

Gerd Gigerenzer
Gerd Gigerenzer photo

“The classical support for as-if models in the social sciences stems from the economist Milton Friedman (1953), who, like the psychologist B. F. Skinner, saw little value in modeling cognitive processes. In contrast, our aim is to understand actual decision processes, not only the outcomes. There is a good reason for this. Without modeling the cognitive blade of Simon's scissors, it is utterly impossible to determine in what environments heuristics succeed, that is, their ecological rationality.”

Gerd Gigerenzer Heuristics

Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur, Heuristics: The Foundations of Adaptive Behavior, 2015.

Similar authors

Gerd Gigerenzer photo
Gerd Gigerenzer 4
German psychologist 1947
Erich Fromm photo
Erich Fromm 117
German social psychologist and psychoanalyst
Carl R. Rogers photo
Carl R. Rogers 28
American psychologist
Daniel Kahneman photo
Daniel Kahneman 51
Israeli-American psychologist
Theodor W. Adorno photo
Theodor W. Adorno 90
German sociologist, philosopher and musicologist known for …
Tomas Tranströmer photo
Tomas Tranströmer 6
Swedish poet, psychologist and translator
Otto Stern photo
Otto Stern 2
German physicist
Erich Maria Remarque photo
Erich Maria Remarque 63
German novelist
Ernst Ruska photo
Ernst Ruska 2
German physicist
Werner Heisenberg photo
Werner Heisenberg 42
German theoretical physicist