“The art of cultural translation consists in oscillating between distance and nearness, between one’s own concepts and the native ones, or – to put it differently – making the exotic familiar and the familiar exotic.”

—  Thomas Hylland Eriksen

Source: What is Anthropology? (2nd ed., 2017), Ch. 2 : Key Concepts

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Thomas Hylland Eriksen 18
Norwegian social anthropologist and professor 1962

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