“The ingredients are always the same: from the very beginnings, the Guess women have always been feminine, sensual, self-confident, independent, free and happy. This image is very far from that of traditional models, often too skinny and sad. Our campaigns express an intense yet smiling seduction, strongly different from the vulgarity dominating today’s world.”

Interview with Paul Marciano for Grazia magazine, May 25 2017 https://guessjournal.com/interviews/interview-paul-marciano/

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American fashion designer 1952

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