“If we believe that there are some irreducibly normative truths, we might be believing what we ought to believe. If there are such truths, one of these truths would be that we ought to believe that there are such truths. If instead we believe that there are no such truths, we could not be believing what we ought to believe. If there were no such truths, there would be nothing that we ought to believe.”
Source: Reasons and Persons (1984), p. 619
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Derek Parfit 24
British philosopher 1942–2017Related quotes

Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963) http://pdaa.publicdiplomacy.org/?page_id=6
Context: American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.

“We believe that Marxism-Leninism is an incontestable truth.”
Speech pronounced in Havana (13 March 1962) http://www.cuba.cu/gobierno/discursos/1962/esp/f130362e.html

Speaking as the Director of USIA, in testimony before a Congressional Committee (May 1963) http://pdaa.publicdiplomacy.org/?page_id=6

Section 83
The Passionate State Of Mind, and Other Aphorisms (1955)

“Say what you have to say, not what you ought. Any truth is better than make-believe.”

Source: 1840s, Works of Love (1847), p. 5

“We humans are willing to believe anything rather than the truth.”
Variant: We are willing to believe anything other than the truth.
Source: The Shadow of the Wind