“Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.”

—  Hermann Zapf

Last update June 3, 2021. History

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Hermann Zapf photo
Hermann Zapf1
German type-designer, calligrapher, author and artist 1918–2015

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