Source: The Look of Maps (1952), p. 13-14; As cited in: Clifford H. Wood, C. Peter Keller (1996) Cartographic design: theoretical and practical perspectives. p. 21
“Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.”
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Hermann Zapf 1
German type-designer, calligrapher, author and artist 1918–2015Related quotes
“One could describe Design as a plan for arranging elements to accomplish a particular purpose.”
In answer of the question: What is your definition of Design?
Design Q & A with Charles Eames, 1972
Source: Living systems, 1978, p. 22; As cited in: Egolfs Voldemars Bakuzis (1974) Foundations of Forest Ecosystems: Concepts of systems in general. p. 490

As I myself read.
Source: Culture and Value (1980), p. 77e
Source: Faith Beyond Resentment: Fragments Catholic and Gay (2001), " Theology amidst the stones and dust http://girardianlectionary.net/res/alison_elijah.htm", p. 33.

Quoted in "Gordon Bunshaft and Oscar Niemeyer: Pritzker Architecture Prize Laureates 1988" http://www.pritzkerprize.com/bunnei.htm#...about%20Oscar%20Niemeyer, pritzkerprize.com (1988).

“The rules of logic are to mathematics what those of structure are to architecture.”
1900s, "The Study of Mathematics" (November 1907)

The Secret of Guidance (1896)