“Our main finding, put simply, is that the central issue is never strategy, structure, culture, or systems.”

— John P. Kotter

Source: The Heart of Change, (2002), p. x: Preface
Context: Leading Change describes the eight steps people follow to produce new ways of operating. In The Heart of Change, we dig into the core problem people face in all of these steps, and how to successfully deal with that problem. Our main finding, put simply, is that the central issue is never strategy, structure, culture, or systems. All those elements, and others, are important. But the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings.

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John P. Kotter 26

author of The heart of Change 1947

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“Our main finding, put simply, is that the central issue is never strategy, structure, culture, or systems.”

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