“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."”

Not one of my proudest memories.
Ogilvy on Advertising, p. 109

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David Ogilvy12

Advertising executive 1911–1999

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