Source: Either/Or: A Fragment of Life
“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."”
Not one of my proudest memories.
Ogilvy on Advertising, p. 109
Help us to complete the source, original and additional information
David Ogilvy 12
Advertising executive 1911–1999Related quotes
Euro Trash Cinema magazine interview (March 1996)
her candid, weather-beaten face darkens abruptly
Mary Lance, in 'With My Back to the World' a documentary made in 2002; as quoted by Olivia Laing,
Martin claimed she could remember the exact moment of her birth. She had entered the world, she tells Lance, 'as a small figure with a little sword'
after 2000
Hunger of Memory: The Education of Richard Rodriguez (1982)
Katniss Everdeen on Mags, p. 232
The Hunger Games trilogy, Catching Fire (2009)