“The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.”

—  Constantinos C. Markides

Constantinos C. Markides. "Competitive strategy research's impact on practice," in: Handbook of Research on Competitive Strategy, Giovanni Battista Dagnino<sup></sup> (ed.), 2012 p. 561

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Constantinos C. Markides 8
Cypriot business theorist 1960

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