“Science Digest asked me to see the movie Close Encounters of the Third Kind and write an article for them on the science it contained. I saw the picture and was appalled. I remained appalled even after a doctor’s examination had assured me that no internal organs had been shaken loose by its ridiculous soundwaves. (If you can’t be good, be loud, some say, and Close Encounters was very loud.) … Hollywood must deal with large audiences, most of whom are utterly unfamiliar with good science fiction. It has to bend to them, meet them at least half-way. Fully appreciating that, I could enjoy Planet of the Apes and Star Wars. Star Wars was entertainment for the masses and did not try to be anything more. Leave your sophistication at the door, get into the spirit, and you can have a fun ride. … Seeing a rotten picture for the special effects is like eating a tough steak for the smothered onions, or reading a bad book for the dirty parts. Optical wizardry is something a movie can do that a book can’t but it is no substitute for a story, for logic, for meaning. It is ornamentation, not substance. In fact, whenever a science fiction picture is praised overeffusively for its special effects, I know it’s a bad picture. Is that all they can find to talk about?”

—  Isaac Asimov

"Editorial: The Reluctant Critic", in Isaac Asimov’s Science Fiction Magazine, Vol. 2, Issue 6, (12 November 1978) https://archive.org/stream/Asimovs_v02n06_1978-11-12/<!-- Asimovs_v02n06_1978-11-12_djvu.txt -->
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American writer and professor of biochemistry at Boston Uni… 1920–1992

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“Science Digest asked me to see the movie Close Encounters of the Third Kind and write an article for them on the science it contained. I saw the picture and was appalled. I remained appalled even after a doctor’s examination had assured me that no internal organs had been shaken loose by its ridiculous soundwaves. (If you can’t be good, be loud, some say, and Close Encounters was very loud.) … Hollywood must deal with large audiences, most of whom are utterly unfamiliar with good science fiction. It has to bend to them, meet them at least half-way. Fully appreciating that, I could enjoy Planet of the Apes and Star Wars.”

Isaac Asimov (1920–1992) American writer and professor of biochemistry at Boston University, known for his works of science fiction …

Star Wars was entertainment for the masses and did not try to be anything more. Leave your sophistication at the door, get into the spirit, and you can have a fun ride. … Seeing a rotten picture for the special effects is like eating a tough steak for the smothered onions, or reading a bad book for the dirty parts. Optical wizardry is something a movie can do that a book can’t but it is no substitute for a story, for logic, for meaning. It is ornamentation, not substance. In fact, whenever a science fiction picture is praised overeffusively for its special effects, I know it’s a bad picture. Is that all they can find to talk about?
"Editorial: The Reluctant Critic", in Isaac Asimov’s Science Fiction Magazine, Vol. 2, Issue 6, (12 November 1978) https://archive.org/stream/Asimovs_v02n06_1978-11-12/
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