“With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.”

—  Naomi Klein

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Three, "Alt. Everything"

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Canadian author and activist 1970

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