“Following the free also works in the other direction. If one way to increase product value is to make products free, then many things now free may contain potential value not yet perceived.”

— Kevin Kelly

Out of Control: The New Biology of Machines, Social Systems and the Economic World (1995), New Rules for the New Economy: 10 Radical Strategies for a Connected World (1999)

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Kevin Kelly 141

American author and editor 1952

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