“While it is becoming increasingly obvious that the fundamental architecture of a system has a profound Influence on the quality of its human factors, the vast majority of human factors studies concern the surface of hardware (keyboards, screens) or the very surface of the software”

—  Lewis M. Branscomb

command names, menu formats
L.M. Branscomb, J.C. Thomas (1984) "Ease of use: a system design challenge". in: IBM Systems Journal. Vol 23.3, Sept 1984. Pages 224-235

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Lewis M. Branscomb13
physicist and science policy advisor 1926

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