“And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always have a good answer for. The second why, it starts getting difficult. By the third why, you don't really know why you're doing what you're doing.”

TED: "How to run a company with (almost) no rules" https://www.ted.com/talks/ricardo_semler_how_to_run_a_company_with_almost_no_rules/ (October 2014)

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Do you have more details about the quote "And so, what we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Be…" by Ricardo Semler?
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Ricardo Semler 10
Brazilian businessman 1959

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“Why after all these years we've been together
must you behave as if we'd hardly ever spoken,
let alone met?
It seems that you're happy as long as I'm upset.
Oh why, oh why, oh why?
Is it that you don't love me? Oh why?
Have you just had enough of me?
Oh why do I always have cry myself to sleep
seven days a week?”

Gilbert O'Sullivan (1946) Irish singer-songwriter

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Source: Gilbert O'Sullivan, "Why, Oh Why, Oh Why?" https://www.youtube.com/watch?v=xkzEoOMRojs (song on YouTube)

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