“…the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior”

—  Kenneth E. Boulding

Source: 1980s, Evolutionary Economics, 1981, p. 104

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Kenneth E. Boulding photo
Kenneth E. Boulding 163
British-American economist 1910–1993

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