Jerry I. Porras and Peter J. Robertson (1992). "Organisational development: Theory, practice and research", in: M. Dunnette, L. Hough (Eds), Consulting Psychologist Press, Palo Alto, p. 723
“Organizational theory is based on a culture's answers to questions about the self.”
Danah Zohar (1997), Using the New Science to Rethink How We Structure and Lead Organizations. p. 96; cited in: Kathleen Manning (2013), Organizational Theory in Higher Education. p. 182.
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Danah Zohar 2
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Source: Organizations: Theoretical Debates and the Scope of Organizational Theory, 2001, p. 1
Frank Dobbin, Claudia Bird Schoonhoven (eds) Stanford's Organization Theory Renaissance, 1970-2000, 2010. p. xvii

The Day the Universe Changed (1985), 1 - The Way We Are
Context: The oldest answers to the most basic questions about how to operate are common to virtually every culture on the planet, because at the simplest level, every culture needs to keep order -- especially this kind: (James Burke displays a wedding ring.) This is one of those things in life we protect most against being changed when knowledge changes us. We protect it by turning it into a ritual. When we get married, or buried, get christened, or anything else too important to play by ear, the event is turned into a kind of play where everybody gets a role they act out. It's a kind of public agreement to stick to the general rules about whatever it is. The people doing it are effectively saying, "No matter what else may change, we won't rock the boat! We're not maverick. You can trust us." Expressions of approval follow. Most of these ritual ways of answering a social need that we got from the past look like it. They include something from an ancient rite -- in this case, the old symbol of fertility: the ring. And then, it's all done in the presence of a supernatural being: a God. So, the agreement is also made under what was once a real threat of heavenly retribution if you broke your promise later on. Some things, this ritual says, must be permanent.
“Today perhaps the most popular organizational theory is institutional theory.”
Richard M. Burton, Bo Eriksen, Dorthe Døjbak Håkonsson (2006). Organization Design: The Evolving State-of-the-Art. p. 28
Source: Public Finance - International Edition - Sixth Edition, Chapter 2, Tools of Positive Analysis, p. 22
Source: Organizations: Theoretical Debates and the Scope of Organizational Theory, 2001, p. 1

The Fabric of the Cosmos : Space, Time, and the Texture of Reality (2004), p. 17
Context: Superstring theory starts off by proposing a new answer to an old question: what are the smallest, indivisible constituents of matter? For many decades, the conventional answer has been that matter is composed of particles... that can be modeled as dots that are indivisible and that have no size and no internal structure. Conventional theory claims, and experiments confirm, that these particles combine in various ways to produce protons, neutrons, and a wide variety of atoms and molecules... Superstring theory tells a different story.... it does claim that these particles are not dots. Instead... every particle is composed of a tiny filament of energy, some hundred billion billion times smaller than a single atomic nucleus, which is shaped like a string. And just as a violin string can vibrate in different patterns, each of which produces a different musical tone, the filaments of superstring theory can also vibrate in different patterns. But these vibrations... produce different particle properties.... All species of particles are unified in superstring theory since each arises from a different vibrational pattern executed by the same underlying entity.
Howard Becker (1974). "Art as Collective Action." American Sociological Review 39:767-76.
Kenneth D. Mackenzie (2011). The Organizational Hologram. p. 11