“The principles of Efficiency were first applied to war by Moltke. Result - the conquest of France in seven weeks.
Second, they were applied to manufacturing by Taylor, Emerson, and others. Result - lower costs, higher profits, higher wages, and nearly twice the output.
Third, they were applied to the Ordnance Department of the U. S. Government. Result - the official approval of the Government. (See report by Brigadier General William Crozier, Nov. 2, 1911.)”

Herbert N. Casson Ads and Sales: A Study of Advertising and Selling, from the Standpoint of new principles of scientific management. Published 1911. p. 3
1910s, Ads and Sales (1911)

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Herbert N. Casson 20
Canadian journalist and writer 1869–1951

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