“Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.”

—  Tim Cook

At Apple's 2013 Q1 earnings call http://arstechnica.com/apple/2013/01/tim-cook-on-the-imac-cannibalization-is-a-huge-opportunity-for-us/ (2013-01-23)
iPad sales had been increasing at the expense of Mac sales.

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Tim Cook 19
American business executive 1960

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