“Auto-suggestion is disconcerting in its simplicity. To the uninitiated, auto-suggestion or self-mastery is likely to appear disconcerting in its simplicity. But does not every discovery, every invention, seem simple and ordinary once it has become vulgarized and the details or mechanism of it known to the man in the street? Not that I am claiming autosuggestion as my discovery. Far from it, auto-suggestion is as old as the hills; only we had forgotten to practice it, and so we needed to learn it all over again.”
Source: Autosuggestion : My method (2014), Chapter I. The reality of auto-suggestion.
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Emile Coué 9
French psychologist and pharmacist 1857–1926Related quotes
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Templexity: Disordered Loops Through Shanghai Time (2014), §9.4

““I invented auto in 83 and it had incompatibility problems, so I had to wait 25 years””
Conference Madrid 2019

Kiichiro Toyoda (1945), quoted in: Kazuo Sato (2010), The Anatomy of Japanese Business, p. 135

Source: Autosuggestion : My method (2014), Chapter I. The reality of auto-suggestion.

Self Mastery Through Conscious Autosuggestion (1922/2007) p. 5.

Source: To question genetic intelligence is not racism (2007)
Context: Science is no stranger to controversy. The pursuit of discovery, of knowledge, is often uncomfortable and disconcerting. I have never been one to shy away from stating what I believe to be the truth, however difficult it might prove to be. This has, at times, got me in hot water.
Rarely more so than right now, where I find myself at the centre of a storm of criticism. I can understand much of this reaction. For if I said what I was quoted as saying, then I can only admit that I am bewildered by it. To those who have drawn the inference from my words that Africa, as a continent, is somehow genetically inferior, I can only apologise unreservedly. That is not what I meant. More importantly from my point of view, there is no scientific basis for such a belief.
I have always fiercely defended the position that we should base our view of the world on the state of our knowledge, on fact, and not on what we would like it to be. This is why genetics is so important. For it will lead us to answers to many of the big and difficult questions that have troubled people for hundreds, if not thousands, of years.
But those answers may not be easy, for, as I know all too well, genetics can be cruel. My own son may be one of its victims. Warm and perceptive at the age of 37, Rufus cannot lead an independent life because of schizophrenia, lacking the ability to engage in day-to-day activities.

Source: Autosuggestion : My method (2014), Chapter III: Auto-suggestion in practice.

As quoted in Self-Motivation Through Risk Taking! : Are You Leading Or Do You Wither with Problems? (2005) by M. Nadarajan Munisamy