Source: Marketing Myopia, 1960, p. 1; Lead paragraph
“This book will not take as its province all kinds of cultural growth — artistic, philosophical, military — but will try to shed some light on a narrower problem, namely, the reasons for economic growth and decline. The way wealth is distributed is a matter of special interest, partly because it may well be basic to growth in other cultural areas and partly because it has become so uneven in the past century that curiosity has been aroused.”
Source: The Archiving Society, 1961, p. 1
Help us to complete the source, original and additional information
David C. McClelland 16
American psychological theorist 1917–1998Related quotes

Source: Money Mischief (1992), Ch. 2 The Mystery of Money
Preface
The New Testament : History, Literature, Religion (2003)
Frank Dobbin (1993), "The Social Construction of the Great Depression: Industrial Policy during the 1930s in the United States, Britain and France," in: Theory and Society 22, p. 49; As cited in: Kieran Healy (1998)

Source: 1962, Address and Question and Answer Period at the Economic Club of New York

Awake! magazine 1999, 12/8, article: The Most Profound Changes.
Source: Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty (1995), p. 18

Source: Economics Of The Welfare State (Fourth Edition), Chapter 15, Conclusion, p. 359