“What's at the heart of all sales and marketing: creating demand even in the absence of logic.”

—  Jay Samit

Source: Disrupt You! (2015), p.169

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Jay Samit 103
American businessman 1961

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“The criticality of a resource can be measured as the ability of an organization to function in the absence of the resource or in the absence of the market for the output.”

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“After all, what was the whole wide world but a place for people to yearn for their heart's impossible desires, for those desires to become entrenched in defiance of logic, plausibility, and even the passage of time, as eternal as polished marble.”

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