“All complex organizations use people to pursue their tasks, but people-changing organizations work not only with or through people but also on them. People constitute the raison d'etre of these organizations, and, and, as our label suggests, the desired product is a new or altered person. People-changing organizations can be contrasted with organizations that produce, distribute, or service inanimate objects or symbols. The latter may have important consequences for their members' statuses, role-orientations, identities, and personalities, but these alterations are usually incidental, personal, or instrumental. In people-changing organizations the alterations re the primary end. Conceived in this way, the term "people-changing" encompasses a broad variety of organizations, ranging from the monastery (which cleanses the soul while teaching the outward signs of grace) to Menninger's (which restructures the personality), and even to the House of Venus”

which reshapes buttocks and identity simultaneously
Source: 1960s, Organization for treatment, 1966, p. 3

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Charles Perrow 71
American sociologist 1925–2019

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Context: I would encourage people to look around them in their community and find an organization that is doing something that they believe in, even if that organization has only five people, or ten people, or twenty people, or a hundred people. And to look at history and understand that when change takes place it takes place as a result of large, large numbers of people doing little things unbeknownst to one another. And that history is very important for people to not get discouraged. Because if you look at history you see the way the labor movement was able to achieve things when it stuck to its guns, when it organized, when it resisted. Black people were able to change their condition when they fought back and when they organized. Same thing with the movement against the war in Vietnam, and the women's movement. History is instructive. And what it suggests to people is that even if they do little things, if they walk on the picket line, if they join a vigil, if they write a letter to their local newspaper. Anything they do, however small, becomes part of a much, much larger sort of flow of energy. And when enough people do enough things, however small they are, then change takes place.

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