“While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.”

— Naomi Klein

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Four: "The Branding of Learning"

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Naomi Klein 44

Canadian author and activist 1970

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