“It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot — it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”
Known as the Common Law of Business Balance, this quotation has been widely attributed to Ruskin but has never been sourced to any of his works.
[Shapiro, Fred R., The Yale Book of Quotations, 2006, Yale University Press, New Haven, 657]
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John Ruskin133
English writer and art critic 1819–1900Related quotes
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