“I was born in the heart of the Great American Food Machine. From childhood on it was expected that I would someday take over and run what has become the world's largest ice cream company—Baskin-Robbins. Year after year I was groomed and prepared for the task, given an opportunity to live the Great American Dream… There is a sweeter and deeper American dream than the one I turned down. It is the dream of a success in which all beings share because it is founded on a reverence for life. A dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a people living in accord with the laws of Creation, cherishing and caring for the natural environment, conserving nature instead of destroying it. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem.”

Introduction
Diet for a New America (1987)

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John Robbins 4
American author 1947

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