“I was recently at a meeting of analysts and vendors, and got into a conversation about Apple with one of the ex-Apple executives at the meeting. I got the sense that Tim Cook was hired because he was good at everything Jobs didn't like to do, and Phil Schiller was basically Jobs' internal fan club chairman. In other words, you really don't have a viable company without someone doing what Jobs did.”

— Rob Enderle

No magic, no Apple: Cupertino's identity crisis in the fading afterglow of Jobs http://digitaltrends.com/opinion/no-magic-no-apple-cupertinos-identity-crisis-in-the-fading-afterglow-of-jobs in Digital Trends (10 August 2013)

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Rob Enderle 48

American financial analyst 1954

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“Chen is not only ahead of Steve Jobs in terms of turnaround speed, he has done something that both HP and Sun failed at: turned a hardware company into a software and services company, arguably something Jobs couldn't have done. … Jobs smartly decided to kill the process at Apple to transition that company to software and services. Jobs didn't understand how to do that and would have likely failed because he was just a hardware guy.”

Rob Enderle (1954) American financial analyst

BlackBerry's John Chen: Beating Jobs by Doing the Impossible in Three Years http://itbusinessedge.com/blogs/unfiltered-opinion/blackberrys-john-chen-beating-jobs-by-doing-the-impossible-in-three-years.html in IT Business Edge (26 January 2017)

“Creative things have to sell to get acknowledged as such. Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.”

Steve Wozniak (1950) American inventor, computer engineer and programmer

"Letters-General Questions Answered" p. 96 http://www.woz.org/letters/general/96.html
Woz.org files

“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.”

Jef Raskin (1943–2005) American computer scientist

Programmers At Work (1986)

“I was very much amused by the recent Newsweek article where he [Jobs] said, "I have a few good designs in me still." He never had any designs. He has not designed a single product. Woz (Steve Wozniak) designed the Apple II. Ken Rothmuller and others designed Lisa. My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What did Jobs design? Nothing.”

Jef Raskin (1943–2005) American computer scientist

Programmers At Work (1986)

“Tim Cook is not Steve Jobs. In fact, he's about as thrilling as dental floss.”

John C. Dvorak (1952) US journalist and radio broadcaster

Wake Me Up When Apple's WWDC is Over http://pcmag.com/article2/0,2817,2405717,00.asp in PC Magazine (12 June 2012)
2010s

“[Tim Cook's] position at Apple was to do the things Steve didn't want to do and to never be a threat to Steve, which means he likely is everything Steve isn't — yet he is trying to fit into a spot custom designed for Steve. Talk about your round peg in a square hole.”

Rob Enderle (1954) American financial analyst

Meg Whitman vs. Tim Cook by the Numbers http://technewsworld.com/story/74694.html in Tech News World (26 March 2012)

“[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.”

Rob Enderle (1954) American financial analyst

Yahoo and How You Know You Have a Bad Legal Team http://itbusinessedge.com/blogs/unfiltered-opinion/yahoo-and-how-you-know-you-have-a-bad-legal-team.html in IT Business Edge (5 October 2016)

“I was a working actor. I believed that was my job and you did your job. In those days, I was not picking and choosing. I never really did, unless it was offensive or something I didn't want to do.”

Audrey Dalton (1934) actress

An Interview with Audrey Dalton on Olivia & Joan, Bob Hope, and William Castle https://heraldcourier.com/news/local/tinseltown-talks-audrey-dalton-survived-a-sinking-a-serpent-and-a-stallion/article_b29b83e8-df6c-11e3-963a-001a4bcf6878.html (May 22, 2014)

“Steve Jobs is the Ronald McDonald of Apple, he is the face.”

Rob Enderle (1954) American financial analyst

Can anyone replace Steve Jobs at Apple? http://telegraph.co.uk/technology/apple/4249095/Can-anyone-replace-Steve-Jobs-at-Apple.html in The Telegraph (15 January 2009)

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Rob Enderle 48

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