“It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over. We should “reengineer” our businesses: use the power of modern information technology to radically redesign our business processes in order to achieve dramatic improvements in their performance.”

Source: "Reengineering work: don't automate, obliterate," 1990, p. 104

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Michael Hammer 14
American academic 1948–2008

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