“Such terms as tycoon, media baron, captain of industry, industrial magnate, financial speculator, or boss were dropped in favour of entrepreneur, now seen as the benign improver of society and the kind of person we could all aspire to being.”

Source: Language and Neoliberalism (2015), p. 74

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Marnie Holborow2

Irish academic

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“Such terms as tycoon, media baron, captain of industry, industrial magnate, financial speculator, or boss were dropped in favour of entrepreneur, now seen as the benign improver of society and the kind of person we could all aspire to being.”

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Marnie Holborow2

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