“Do you remember campaigns like Keep America Beautiful? What about ‘buckle up’? I believe we need an approach like this to attack obesity. Let us be good industry that does 100% of what is possibly can-not grudgingly, but willingly.”

—  Indra Nooyi

Her exhortation to her executives with her mantram “Performance with a Purpose” quoted in [Nelson, Debra L., Quick, James Campbell, Organizational Behavior.: Science, the Real World, and You, http://books.google.com/books?id=hSnFaZ9ddnsC&pg=PA99, 9 February 2010, Cengage Learning, 978-1-4390-4229-8, 99–]

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Indra Nooyi photo
Indra Nooyi 43
Indian-born, naturalized American, business executive 1955

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