“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”

Public Relations (1952) p. 12 https://books.google.com/books?id=wBFP_qrOYk8C&pg=PA12

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Edward Bernays 28
American public relations consultant, marketing pioneer 1891–1995

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