“The newspaper is a corporate symbolist poem, environmental and invisible, as poem.”

— Marshall McLuhan

1970s, Culture Is Our Business (1970)

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Marshall McLuhan 416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

John Hollander (1929–2013) American poet

introduction-John Hollander ed.'Committed to Memory' Riverhead Books New York 1996

“Poems, like dreams, have a visible subject and an invisible one. The invisible one is the one you can't choose, the one that writes itself.”

Alice Oswald (1966) British poet

Get Writing (2004), as quoted in Modern Women Poets (2005) by Deryn Rees-Jones, p. 392
Context: Poems, like dreams, have a visible subject and an invisible one. The invisible one is the one you can't choose, the one that writes itself. Not a message that comes at the end of the poem, more like a pathological condition that deforms every word – a resonance, a manner of speaking, a nervous tic, a pressure. And this invisible subject only shows up when you're speaking the language that you speak when no one is there to correct or applaud you. Remembering that language is the whole skill of writing well.

“Who says my poems are poems?
My poems are not poems.
When you know that my poems are not poems,
Then we can speak of poetry.”

Ryōkan (1758–1831) Japanese Buddhist monk

Variant translation:
Who says my poems are poems?
My poems are not poems.
After you know my poems are not poems,
Then we can begin to discuss poetry!
"Zen Poetics of Ryokan" in Simply Haiku: A Quarterly Journal of Japanese Short Form Poetry (Summer 2006) http://www.hermitary.com/articles/ryokan_poetics.html
Dewdrops on a Lotus Leaf : Zen Poems of Ryokan (1993)