“If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.”

—  Edward R. Murrow

On receiving the "Family of Man" Award (1964); as quoted in Prime Time: The Life of Edward R. Murrow by Alexander Kendrick (1969)

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Edward R. Murrow67
Television journalist 1908–1965

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