
“Aim for the sky and you’ll reach the ceiling. Aim for the ceiling and you’ll stay on the floor.”
Attributed to Shankly in 2013, thirty years after Shankly's death. However, very similar sayings are found anonymously from the late twentieth-century.
Disputed
Source: http://www.empireofthekop.com/2013/07/26/liverpool-should-aim-for-epl-title-and-possibly-finish-in-the-top-four-by-liverpool_red1/
Source: Harrington and Kavanagh, Prayer for Parish Groups: Preparing and Leading Prayer for Group Meetings https://books.google.com/books?id=tnpYzxOSsDoC&pg=PT120&dq=%22Aim+for+the+sky%22+ceiling&hl=en&sa=X&ved=0CCUQ6AEwAGoVChMIoszvpuGkyAIVyD6ICh0pVwwm#v=onepage&q=%22Aim%20for%20the%20sky%22%20ceiling&f=false, p. 32, 1998