“Observing and performing the process is the best way to develop insight into it. However, the team must be vigilant about avoiding the temptation to overstudy. The goal must be to move quickly to redesign. Before concluding we should comment on another tool that is available to reengineering teams, namely benchmarking. Essentially, benchmarking means looking for the companies that are doing something best and learning how they do it in order to emulate them… Used this way, benchmarking is just a tool for catching up, not for jumping way ahead. Benchmarking can, however, spark ideas in the team—especially if teams use as their benchmarks companies from outside their own industries.”

Source: Reengineering the Corporation, 1993, p. 132

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American academic 1948–2008

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