As quoted in The Forbes Book of Business Quotations (2007) edited by Ted Goodman, p. 175
“In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice.”
Out of Control: The New Biology of Machines, Social Systems and the Economic World (1995), New Rules for the New Economy: 10 Radical Strategies for a Connected World (1999)
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Kevin Kelly 141
American author and editor 1952Related quotes
“The right thing to do and the hard thing to do are usually the same thing.”
Source: Life, the Truth, and Being Free (2010), p. 61
Vice Presidential Debate October 5, 2004 http://news.bbc.co.uk/2/hi/americas/3718956.stm http://msnbc.msn.com/id/6187803/
2000s, 2004
“To have a right to do a thing is not at all the same as to be right in doing it.”
A Short History of England (1917)
As quoted by John M. Kost http://www.mackinac.org/bio.aspx?ID=104 (25 July 1995) in S. 946, the Information Technology Management Reform Act of 1995: hearing before the Subcommittee on Oversight of Government Management and the District of Columbia of the Committee on Governmental Affairs (1996).
This appears to derive from a 1910 advertisement by writer Alfred Henry Lewis for a forthcoming series of biographical articles about Roosevelt: "All activity, Mr. Roosevelt has often shown that it is better to do the wrong thing than do nothing at all. In politics this last is peculiarly true. The best thing is to do the right thing; the next best is to do the wrong thing; the worst thing of all things is to stand perfectly still". (e.g. in La Follette's Magazine https://books.google.com/books?id=RV4CAAAAIAAJ&pg=PA183&dq=%22best+thing%22+%22right+thing%22+%22worst+thing%22+nothing&hl=en&sa=X&ved=0ahUKEwjNksu-nZrMAhVDy2MKHSl1Df8Q6AEIIzAB#v=onepage&q=%22the%20best%20thing%20is%20to%20do%20the%20right%20thing%22&f=false (28 May 1910)
Disputed
“When a thing's done, it's done, and if it's not done right, do it differently next time.”
Swallowdale (Chapter 8), 1931