“[The masses] … must turn their hopes toward a miracle. In the depths of their despair reason cannot be believed, truth must be false, and lies must be truth. "Higher bread prices," "lower bread prices," "unchanged bread prices" have all failed. The only hope lies in a kind of bread price which is none of these, which nobody has ever seen before, and which belies the evidence of one's reason.”

Source: 1930s- 1950s, The End of Economic Man (1939), p. 84

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Peter F. Drucker 180
American business consultant 1909–2005

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